Resumen de The Role of Entrepreneurs in Driving the Success of their Businesses in the Digital Era

Kriangkrai Satjaharuthai, Kritsana Lakkhongkha

• Purpose: This article examined the multifaceted role of entrepreneurs, from leveraging digital technologies and fostering a digital culture, to innovating with technology and managing data effectively.

    Theoretical framework:  This fundamental review of existing concepts and theories serves as a roadmap for developing the arguments you will implement in this work.

    Design/methodology/approach: Alongside these digital considerations, entrepreneurs must also prioritize sustainability in their business strategies. Implementing sustainable practices. Research from McKinsey has consistently shown that greater diversity in the workplace is associated with stronger business performance.

    Findings:   Entrepreneurship in the digital era is a complex, challenging, yet exciting journey. It requires a blend of technological savvy, adaptability, foresight, sustainable practices, and a deep focus on people - whether they are employees, customers, or wider stakeholders. By harmonizing these elements, entrepreneurs can build and lead successful, resilient, and sustainable businesses in the digital era.

    Research, Practical & Social implications:  Alongside these digital considerations, entrepreneurs must also prioritize sustainability in their business strategies. Implementing sustainable practices, engaging employees, being socially responsible, providing transparency, and innovating with sustainability in mind are essential for businesses to thrive in today's world. By aligning with global sustainability efforts like the UN's Sustainable Development Goals, entrepreneurs can create businesses that are not only profitable but also contribute positively to society and the environment   Originality/value: Entrepreneurs can build robust, resilient, and successful businesses ready to thrive in the digital era and beyond. The dynamic nature of the digital era implies that entrepreneurs should remain lifetime learners, continuously updating their knowledge and skills in accordance with the evolving technological landscape. They should also encourage their teams to adopt a similar learning mindset, which can lead to increased innovation, adaptability, and resilience in the face of change.