Resumen de Model Implementation of Halal Certification Essence for Micro, Small and Medium Business in East Java

Rini Puji Astuti, Armanu Armanu, SE, Risna Wijayanti, Agung Yuniarinto

• Purpose: This study aims to formulate an implementation model of halal certification essence to MSMEs in East Java.

    Design/Methodology/Approach: This study uses qualitative methods with Husserl's phenomenological approach. This research takes the setting in East Java Province. The informants and research clusters from MSME industry group in East Java are selected by purposive sampling. The main informants are East Java MSME actors who are Muslim. Key informants are BPJPH, halal center, LPH and MUI. The data analysis uses Interactive Model Analysis from Miles and Huberman, the Hussel phenomenon approach and domain analysis.

    Findings: The MSMEs shows positive response to laws and regulations of halal certification but it is still not fully maximized to immediately register their products as an effort to get halal certification.

    Research limitations/Implications: The model implementation of halal certification essence to MSMEs in Java East in form of MUI regulations, MUI supervision, producer aspects and increasing awareness of MSMEs in halal essence in form of halal certification can supports the development of MSMEs   Practical implications: The branding theory and strategy in development of MSMEs of this research results can be applied to development of strategic knowledge, especially for MSMEs.

    Social implications: East Java SMEs do not fully have awareness of halal essence so that there are still many who do not have halal certification so that they can follow government regulations in having halal certification to sell their products in Indonesia. This research also shows that SMEs need to prioritize obligations in meet halal certification to facilitate the business.

    Originality/Value: This is the research that examine the halal sertification in the context of MSMEs in East Java.