Resumen de Influência das Características Socioeconômicas, Capacidade de Gestão e Comportamento Empreendedor no Sucesso dos Empreendedores Participantes do Programa de Microcrédito do Banco Palmas

Gilberto Barros da Frota, Marcus Vinicius de Oliveira Brasil, Raimundo Eduardo Silveira Fontenele

• English

  The object under study is inserted into a low-income neighborhood in the metropolitan region of Fortaleza called Group of Palmeiras, popularly recognized for being a neighborhood with great achievements obtained through the Association of Residents of Group of Palmeiras (ASMOCONP). The present study has as problematic: What is the influence of the entrepreneurial profile, management capacity and socioeconomic profile to the success of micro-entrepreneurs? The overall objective of the research is to evaluate the relationship between entrepreneurial behavior, management capacity, socioeconomic profile and success of companies that use the line of credit from Palmas Bank. The specific objectives are: to characterize the profile of entrepreneurs who used microcredit of Palmas Bank regarding gender, age, education level, marital status and work experience; identify the influence of socioeconomic factors, and the management capacity of entrepreneurs; and identify the entrepreneurial characteristics by applying the questionnaire proposed by Carland, Carland and Hoy (1992) to the entrepreneurs. To answer the research question we applied a questionnaire with 56 questions to 319 entrepreneurs. In tabulating of the data, it was applied the confirmatory factor analysis using the Model of Structural Equations (SEM), using the SPSS software version 20.0 (to AFC) and AMOS 16.0 (for SEM). As results, with regard to the variables under examination to assess their impact on business success, it was found that does not exist a relationship between the variables entrepreneurial behavior and success. With regard to the variable of socioeconomic profile and success, it was obtained a regression rate of -2.12. Only in the variable management capacity and business success it can be affirmed the existence of a correlation of 0.19. Finally, pointingthe way to future research that may bring contribution to the field of entrepreneurship, it is suggested to compare the results found with other researches and includes the impacts from the exogenous variables to refine the study.

• português

  O objeto em estudo está inserido no bairro de baixa renda localizado na região metropolitana de Fortaleza denominado de Conjunto Palmeiras. Qual é a influência do perfil empreendedor, capacidade de gestão e perfil socioeconômico na conquista do sucesso dos microempreendedores? Para responder à pergunta de pesquisa aplicou-se um questionário de 56 questões com 319 empreendedores. Na tabulação dos dados aplicou-se a análise fatorial confirmatória por meio de Modelo de Equações Estruturais (SEM), utilizando-se dos softwares SPSS versão 20.0 (para AFC) e AMOS 16.0 (para SEM). Como resultados, no que se refere às variáveis submetidas a exame para avaliação de seu impacto no sucesso empresarial constatou-se não existir relação entre as variáveis comportamento empreendedor e sucesso. No que diz respeito à variável perfil socioeconômico e sucesso obteve-se um índice de regressão de -2,12. Apenas na variável capacidade de gestão e sucesso empresarial pode-se afirmar a existência de correlação de 0,19.