Impact of Scarcity on Panic Buying: Assessing the Mediating Role of Anxiety and the Moderating Role of Event Perception
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Autores: Chen Lianjie
, Ahmad Rasmi Suleiman Albattat, Aza Azlina Md Kassim
- Localización: International Journal of Professional Business Review: Int. J. Prof.Bus. Rev., ISSN 2525-3654, ISSN-e 2525-3654, Vol. 8, Nº. 6, 2023 (Ejemplar dedicado a: Continuous publication; e01278)
- Idioma: inglés
- Enlaces
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Resumen
Purpose: The main aim of this research is to explore the factors that contribute to panic buying behavior and to propose ideas for government control in such events.
Theoretical framework: scarcity is the theoretical basis of current research in the context of COVID-19 in Quanzhou, Fujian Province, China. Collect and review previous relevant studies by theme to understand the latest literature trends of scarcity, anxiety and panic buying.
Method: This research takes 213 customers from Quanzhou City, Fujian Province, China as a sample, and uses SPSS and AMOS questionnaires to investigate the status of panic buying.
Findings: This research uses questionnaire data, through empirical research, to explore the important role of anxiety as a mediating variable in panic buying in the COVID-19 epidemic.
Research, Practical & Social implications: Research has found that scarcity has a significant positive correlation with panic buying and anxiety; Scarcity has a significant impact on panic buying through the mediating effect of individual anxiety. Personal cognition has a significant moderating effect on scarcity on panic buying and anxiety on panic buying.
Originality: The research problem addressed in this study is the phenomenon of panic buying during public crisis events such as the COVID-19 pandemic. this study proposes ideas for guiding government control in public crisis events.
