Marketing digital para el posicionamiento de productos textiles, marca “Createx Moda”, ciudad de Guayaquil

• Autores: Zeyneth Lissette Jordán Torres, María José Salvatierra Ávila, Hugo Ramiro Castillo Lascano
• Localización: Observatorio de la Economía Latinoamericana, ISSN-e 1696-8352, Nº. 6, 2019 (Ejemplar dedicado a: Junio)
• Idioma: español
• Enlaces
  • Texto completo (pdf)
• Resumen

  • This research was carried out to achieve the positioning of the brand "Createx Moda" in the city of Guayaquil, through the Digital Marketing tool analyzing and establishing the most appropriate strategies to achieve the stated objective. An attractive content was created on the website and social networks (Facebook and Instagram), so that the user is informed about the woven products of the children's line, thus calling their attention and encouraging them to buy. The website was also designed by placing the corresponding Keywords for the SEO positioning strategy, the traditional and digital 4P's, as well as the application of the 3F's is applied to digital marketing 2.0. all this will help obtain a closer link between the user and the brand.