Pilgrimage tourism and social media:: A way forward in the 21st century?

• Autores: E. Paschinger
• Localización: Tourism, pilgrimage and intercultural dialogue :: interpreting sacred stories / coord. por Dolors Vidal Casellas, Silvia Aulet, Neus Crous Costa, 2019, ISBN 9781789241136, págs. 115-120
• Idioma: inglés
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• Resumen

  • This chapter reveals a shift in the demand characteristics for religious/pilgrimage tourism with the advent of the "experience economy" and the proliferation of social media. The management implications of the advent of social media for religious/pilgrimage tourism are also discussed, including the use of social media marketing in the context of pilgrimage tourism development. A case study is presented of the 'Peregrino Lebaniego Digital', a project that digitalizes a part of the Way of Saint James.