The effects of producers' trademark strategies on the structure of the cognac brandy supply chain during the second half of the 19th century: The reconfiguration of commercial trust by the use of brands

• Autores: Thomas Mollanger
• Localización: The brand and its history: Trademarks, branding and national identity / J. Patricio Saiz González (ed. lit.), Rafael Castro Balaguer (ed. lit.), 2022, ISBN 978-1-032-18733-4, págs. 153-174
• Idioma: inglés
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