Book Review Ciaglia, M. “The startup canvas. Il metodo per trasformare una idea in un successo sicuro”, Flaccovio Dario Editore, 2018.

• Autores: Linda Gabbianelli
• Localización: Piccola impresa: = Small Business, ISSN 0394-7947, Nº. 3, 2022, págs. 157-160
• Idioma: inglés

• Es reseña de:

  • The startup canvas. Il metodo per trasformare una idea in un successo sicuro

    Massimo Ciaglia

    Flaccovio Dario Editore, 2018

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• Resumen

  • The book provides a useful tool for developing an entre-preneurial project starting from a simple idea that is a real operational guide for those who intend to create a startup.The startup canvas is the innovative framework created by Massimo Ciaglia, the author, integrating some fundamen-tals elements such as the intellectual property, marketing and fundraising strategies, the traction to the current and common existing frameworks. The book distinguishing itself by overcoming of the limits of the current existing models with the proposal of a strategic tool developed from a lean perspective.