The aim of this paper is to present some attempts to expand the (neo-)Darwinist thesis to cultural contexts, under the categories of synchronic approaches and diachronic approaches. On the one hand, theories over the first kind of approach limit their research to the psychological traits that reinforce or hinder the spread of adaptive behaviors in humans. Here, the way researchers have been able to formulate reliable scientific models is going to be shown. On the other hand, studies concerning to the diachronic approaches try to define the processes of cultural change as such, in selective terms. We are going to argue that the assumed heterogeneity of the proposals should not discourage the search for Guide Principles for the development of a unitary theory
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