Resumen de Culture as text: the development of an organizational narrative

Mary Helen Brown, Jill McMillan

• An organization's culture is captured and understood as text. The use of grounded theory serves as a basis for an interpretative narrative that provides researchers with a method for presenting the everyday dramas members find important in organizations. The story‐form captures scenic elements, action, and characters. The narrative presented here acts as a means of displaying the cultural dialectic, cultural strain, and cultural sub‐texts.