Understanding the influence of user-generated content on tourist loyaltybehavior in a cultural World Heritage Site

• Han Xu ^[1] ; Cheung, Lewis T.O. ^[2] ; Jon Lovett ^[1] ; Xialei Duan ^[3] ; Qing Pei ^[2] ; Dan Liang ^[4]
  1. [1] University of Leeds

     University of Leeds

     Reino Unido

     
  2. [2] University of Hong Kong

     University of Hong Kong

     RAE de Hong Kong (China)

     
  3. [3] City University of Macau

     City University of Macau

     RAE de Macao (China)

     
  4. [4] Xiamen University,Xiamen, People’s Republic of China

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• Localización: Tourism recreation research, ISSN 0250-8281, Vol. 48, Nº. 2, 2023, págs. 173-187
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • The emergence of social media has revolutionized tourists’decision-making processes andbehaviours. This study focuses on the effect of user-generated content (UGC) on tourist loyaltybehaviour by examining structural relationships between destination image, satisfaction, revisitintention, and word-of-mouth (WOM) publicity. Data were collected from domestic tourists toGulangyu, a World Heritage Site in China. Thefindings of this study reveal that UGC indirectlyaffects tourist loyalty behaviour by influencing destination image and satisfaction. Moreover,the results demonstrate that factual UGC and emotional UGC positively affect tourists’perceivedvalue of the destination, with emotional UGC having a greater influence.