The process‐outcome correlation problem and the uses of verbal interaction process coding

• William B. Stiles ^[1]
  1. [1] Miami University

     Miami University

     Township of Oxford, Estados Unidos

     
• Localización: Southern communication journal, ISSN 1041-794X, Vol. 58, nº 2, 1992 (Ejemplar dedicado a: Analyzing Messages and Their Outcomes), págs. 91-102
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • The seemingly obvious path to evaluating interaction process components via their correlations with measures of the interaction's outcomes is blocked. Process‐outcome correlations can be positive, negative, or null for reasons that have nothing to do with the process component's efficacy or importance. Describing the interaction's structure and dynamic prosperities is a more promising, though less direct, alternative route.