The good person behaving well: rethinking the rhetoric of virtue

• Kari Whittenberger Keith ^[1]
  1. [1] University of Louisville

     University of Louisville

     Estados Unidos

     
• Localización: Southern communication journal, ISSN 1041-794X, Vol. 58, nº 1, 1992, págs. 33-43
• Idioma: inglés
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• Resumen

  • Important historical changes in public virtue are chronicled in a seemingly unlikely source, etiquette manuals. A careful consideration of these texts reveals that public virtue has been historically exteriorized, from an original sense of foundational values, to an intermediary sense of public appearances, to a postmodern condition in which public virtue is merely another “means of persuasion.” I describe the historically grounded meanings of “virtue” that appear in etiquette manuals, and then explore the implications of this historical reconfiguration of virtue for public discourse.