Strategies used by college students to persuade peers to drink

• Nancy Grant Harrington ^[1]
  1. [1] University of Kentucky

     University of Kentucky

     Estados Unidos

     
• Localización: Southern communication journal, ISSN 1041-794X, Vol. 62, nº 3, 1996 (Ejemplar dedicado a: Identity, Persona and the Choices We Face), págs. 229-242
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • This study investigated strategies used by college students to persuade peers to consume an alcoholic beverage. Six strategies were identified: simple offer, statement of benefits, availability, minimization, appeal to group norms, and facilitation. The most common persuasive strategy was a simple offer (46.4%). Initial offers were more likely to be simple (71.2%) follow‐up offers were more likely to be complex (61.8%). Resistance to simple and complex offers was equally likely to be met with additional persuasion. Direct refusals prompted simple offers as follow‐strategies; excuses prompted minimizations. Implications for prevention programs are discussed; recommendations for future research are provided.