Resumen de Strengthening the sales channel for frozen foods companies
We want to develop a project to open physical stores or minimarkets in order to improve and increase sales of the company JEKA DISTRIBUCIONES SAS contributing to the consumption of low cost and easy to prepare frozen food, this contributes to improve times, money and public services in the preparation of food for students of the university La Salle, Javeriana and Santo Tomas this project is taking as a reference the international model of "QUEM" of Martin Grosbard that with this model already has more than 12 stores nationwide with sales close to 12 million Argentine pesos in 2019, stores in which a variety of close to 200 products are offered serving 3 meals a day, with pre-cooked frozen food ready to prepare at an affordable cost and easy to prepare, which facilitates the time implemented in the preparation of the products and the cost of additional products and utilities in the preparation directly decreasing the cost of living of people in Argentina. This business model is already implemented in several countries and has been a very profitable and viable business, so we will implement a project in Colombia with this model we want to implement it in our country.
