In this article, we analyze some coins minted in Rome during Domitian’s rule to understand how the ideas of fortitudoand gloriawere used in the imperial propaganda of the Princeps. We argue that Domitian’s warlike representations sought to convey the idea that the imperator’s military victories were confused with the magnanimity of the Roman Empire. For this, we mobilized the concepts of epideictic rhetoric, representationby Roger Chartier (2002) and propagandaby Ana Teresa Marques Gonçalves(2013). The method adopted was the Content Analysis, by Laurence Bardin (2011).
Nesse artigo, analisamos algumas moedas cunhadas em Roma no governo de Domiciano para compreendermos como as ideias de fortitudo e de gloria foram serviram à propaganda imperial do Princeps. Defendemos que as representações bélicas de Domiciano buscavam transmitir a ideia de que as vitórias militares do imperator confundia-se com a magnanimidade do Império Romano. Para tanto, mobilizamos os conceitos da retórica epidítica, de representação de Roger Chartier (2002) e de propaganda de Ana Teresa Marques Gonçalves (2013). O método adotado foi o da Análise de Conteúdo, de Laurence Bardin (2011).
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