Public Discourse with Advertising Function
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[1] University of Tübingen
University of Tübingen
Landkreis Tübingen, Alemania
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- Localización: Energeia, ISSN 1869-4233, Nº. 5, 2013, págs. 149-165
- Idioma: inglés
- Enlaces
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Resumen
Our concern in this paper is to analyse public discourse from the point of view of “functional perspective” on speech in Eugenio Coseriu’s sense, considering language as a phenomenon that must be explained in finalistic terms. With its distinction of three functional levels of language (universal, historical and individual) and departing from the knowledge of the speaker and the activity of speech, Coseriu’s framework offers very adequate instruments for understanding what we can generally call public discourse (as well as other types of discourse). The aim of the present work is to show how we can describe the finality of a text taking into account different types of textual functions involved within discourse. We will focus on political and advertising discourses, two of the most dominant types within public discourse nowadays, and we will concentrate on examples from Romanian.
