La comunicación política en la era de los populismos y de la mediatización
- Autores: Manuel Carmona Rodríguez, Miriam Maizonada Mato
- Localización: Studia Humanitatis Journal, ISSN-e 2792-3967, Vol. 2, Nº. 2, 2022
- Idioma: español
- Enlaces
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Resumen
The loss of credibility of mainstream political parties, the mistrust over the traditional sources of information, the rise of social media in the public scenario, and the ideological polarization splitting states into different sides seem to be the most recent personality of our democracy. Through this study, we will understand to what extent populist rhetoric affects our decisions in both the civic and personal sphere. Are we owners of our mindset, or are we just victims of the filter bubble? For this purpose, we have used qualitative methodology by carrying out 4 focus groups with young university students to learn about their political tendencies and understand why they adopt these political positions today, and we have also studied classic sources and other reference sources on this issue to extract information and knowledge from them. The results of these focus groups can be found in Chapter 3. After investigating the basic concepts of political communication and explaining the factors of populism andmediatization that we are experiencing today, we must go further to study whether this ideological fragmentation of states should concern us, and more importantly, whether it is going to increase in Spain. For this, a very important factor is the youth, since are the new generations on whom the future of politics and ideological bias depend.
