Resumen de Perceived risk and booking intention in the crisis of Covid-19: comparison oftourist hotels and love hotels

Quyen Pham Minh, Nguyen Ngoc Mai

• The Covid-19 pandemic has presented a range of economic consequences for the tourism industry.Notably, this has been striking mainly because of the rising fear toward public places and travelavoidance. Vietnam has one particular market segment–love hotels–and these hotels havenot suffered as much as the overall hotel industry. Applying Structural Equation Modelling(SEM), and robustness test using Woodside’s Accurate case outcome modeling (ACOM) of 2019the study here confirms that: (i) Covid-19 knowledge increases conventional customer’sperceived risk; (ii) Perceived risk (before and after Covid-19) have a negative effect on hotelbooking intention; (iii) risk perception and booking intention of customers in two hotel typesdiffer significantly, in which there is a preference for love hotels. Despite love hotels’remarkablemarket value, the academic attention to this special business model, has to date, been littleresearched. This research contributes evidence of asymmetric perceived physical risk as well asbooking intention of the two market segments namely, tourist and love hotels