Inside out or outside in? Sustaining a national performing arts centre in anemerging cultural city
-
Sharon Chang [2] ; Renuka Mahadevan [1]
-
[1] University of Queensland
University of Queensland
Australia
-
[2] Ministry of Culture, Community and Youth, Singapore
-
- Localización: Tourism recreation research, ISSN 0250-8281, Vol. 47, Nº. 5-6, 2022, págs. 544-559
- Idioma: inglés
- Texto completo no disponible (Saber más ...)
-
Resumen
This paper adapts a‘sense of place’framework to investigate varying preferences for the physicaland cultural offerings of arts centres using a choice experiment. An on-site survey was conductedof local residents and tourists about the Esplanade-Theatres-on-the-Bay, Singapore’s nationalperforming arts centre. Results indicate that sustainability requires an‘inside out’strategy–artscontent over supporting structures such as amenities and knowledge enhancing workshopsshould be pursued. However, there was a divergence in the arts appetite of locals and tourists.Computations show that enhancing aspects of the arts centre aligned to the tastes of localsprovides a total worth of at least US$130 million which is 50% more than the nationwide worthgenerated by catering to tourists’tastes. Thus with respect to market development, developingthe local market is a more sustainable strategy than targeting tourists alone.
