Independent distribution: an approach for multinationals in the overseas market. Impact of market size in segmenting distribution for the electrical appliances market

• Autores: Manuel del Pino, Miguel Palacios Fernández, Javier Tafur Segura
• Localización: Industrial engineering as university third mission agent: book of full papers / coord. por Izaskun Álvarez Meaza, Enara Zarrabeitia Bilbao, 2010, ISBN 978-84-95809-79-7, pág. 1225
• Idioma: español
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