Understanding consumer´s behavior as a first approach toimplement Sustainable Project Management

• Maribel Vicente Tordable ^[1]
  1. [1] Universidad Politécnica de Valencia

     Universidad Politécnica de Valencia

     Valencia, España

     
• Localización: Research & Education in Project Management. REPM 2018 Proceedings: Proceedings of the 1st International Conference on Researchand Education in Project Management / José Ramón Otegi Olaso (ed. lit.), Nerea Toledo Gandarias (ed. lit.), Ianire Taboada Puente (ed. lit.), 2018, ISBN 978-84-697-9972-7, págs. 73-75
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • Sustainability, People and Project Management are studied as isolated topics in countless studies. Theterm Sustainability is an urgent topic in all business. The consumer’s behavior is under investigation inProject Management and people through their behavior could be the bridge to introduce sustainability toProject Management. This research aims to be a first approach to determine if there is a relation betweenconsumer behavior and Sustainable Project Management. This paper presents a first analysis of people’sknowledge about sustainability. For the analysis, one of the sustainable measures -indicated by UnitedNations in their 2030 agenda- has been selected: Sustainable and modern energy for all.