Resumen de Young talent innovation Telefónica scholarship: measuring the impact of innovation on corporations
David Vicente Manzano, Pablo Reigosa Dominguez
In this research project we will try to measure the impact of innovation in corporationsby using a statistical device known as the Technology Acceptance Model. To cover asample, we will focus on Generation Z, which is set to be the future investment force.The objective of the project is to obtain a reliable behavioral pattern and consumerprofile acquired through a process of survey research and testing. In these surveys wewill measure the relevance of key Industry 4.0 technologies for the selected sample, aswell as the most relevant aspects they value when using them. Once the survey has beencollected, we will weigh the results and try to interpret the relationships between thedifferent answers, seeking to corroborate the questions posed at the beginning of theproject. This work lays the foundations for further research due to the multiplelimitations we have encountered, among which time and knowledge limitations standout. The future project will provide answers to the unknowns that have not yet beencorroborated and require complex statistical processes
