Resumen de Impacto de la transformación digital y la inteligencia artificial aplicado a negocio: factores económicos y legales
Digital transformation has gone from being considered an option to becoming a real necessity in any business area. Similarly, when we talk about digital transformation, we can refer to the integration of all new technologies in all areas of a company. The integration process will undoubtedly involve the transformation of traditional business models. Within this disruptive process, the impact that artificial intelligence has and will have will be the greatest seen in recent decades, with a direct impact on business and people. Cognitive approaches that simulate both human behavior and thinking are giving rise to advanced analytical models that help companies drive sales and customer engagement, improve their operational efficiency, enhance their services and, ultimately, generate new relevant information from data. This new dimension makes it necessary to gauge the impact it will have on processes and people, but it also makes it necessary to study and define a clear regulatory framework that defends equal opportunities and, ultimately, protects consumers and citizens. This paper will consider the impact of AI and digital transformation on practically all sectors, and will analyze their regulatory needs.
