Resumen de Newspapers’ digital content during and after thesilly season: A case study
Ana Maria Lima, Sandrina Teixeira, Belem Barbosa
This article aims to understand the options for distributing newspapers contentbetween online and offline, exploring their motivations and impacts.By adopting a case study approach, this article analyses the content strategy ofone of the most widely read daily newspapers in Portugal, the JN. Several data sourceswere used. The most widely read online news was analyzed, as well as the contentpublished on paper that was compared with the content published online. The dailycover story of the newspaper was also analyzed. An interview was also conducted withthe director of the digital JN and a survey with 570 newspaper’s readers.A difference was identified of almost 1700 news published between thenewspaper and the website; almost half of the most read news online was notpublished in the paper newspaper; the human resources are scarce, and JN distributesmuch more content for the paper version than for the online version. Is a newspaperfocused on difficult news, however, it combines this strategy with the use ofInfotainment.This article highlights the importance of aligning the content distributionstrategy and the needs and preferences of readers. Some newspapers can segment newscategories but share raw and brief news in different online media. Still, during the sillyseason, differences were noted between hard and soft news.
