Media and Digital Management & Managing Media and Digital Organizations, Eli Noam

• Dinara Tokbaeva ^[1]
  1. [1] Jönköping University
• Localización: Journal of Creative Industries and Cultural Studies: JOCIS, ISSN-e 2184-0466, Nº. 4, 2019, págs. 110-111
• Idioma: inglés

• Es reseña de:

  • Media and Digital Management

    Eli Noam

• Enlaces
  • Texto completo (pdf)
• Resumen

  • In 2019, Palgrave Macmillan published two books on media management by an influential thinker, Eli M. Noam. These are not to be missed by both business and media and communication scholars. The first work, Media and Digital Management, is the introduction to media management which applies basic principles of MBA curriculum for the discussion of media cases. The second publication, Managing Media and Digital Organizations is the advanced guide into management across the media, offering a comprehensive review of current debates, models and case studies in the media and digital sectors.