Resumen de Handbook of Media Management and Economics, Alan Albarran, Bozena Mierzejewska and Jaemin Jung
A much-anticipated second edition of the Routledge Handbook of Media Management and Economics came out in 2018. It’s exactly a dozen years since the publication of the handbook’s first edition in 2006. This volume’s editors, all very wellknown scholars in the field, Alan Albarran, Bozena Mierzejewska and Jaemin Jung, have done a tremendous job of putting together the most up-to-date scholarly debates in media economics and management. The 500-page-long volume includes contributions of leading media experts from Europe, Asia and Latin America. Each of the authors closely looked at how media management has advanced so far in their local contexts and what media companies are still challenged by
