This essay argues that the use of mytho-historic allusions may contribute to the normalization of ethnic violence in that these discourses can mask modern issues both for the audience directly addressed as well as for a larger international community that might be compelled to intervene in the early stages of such violence. I assert that at least a part of the reason that ethnic violence was normalized in the former Yugoslavia was due to the mythic constitutive appeals and rhetorical strategies employed by Slobodan Milosevic to hail an exclusive Serbian “people.” An analysis of Milosevic's political rhetoric offers insight into the centrality of Kosovo as a unification device for the Serb people as well as insight into the way in which Milosevic appeared to break from the confines of Titoism to offer the Serbs a new future by adopting the persona of a reformer and a redeemer.
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