A planning-process perspective on student activists' upward influence attempts to effect campus change

• Kathy Barnett ^[1] ; Rebecca Ropers-Huilman ^[2] ; Laura Aaron ^[3]
  1. [1] Loyola University New Orleans

     Loyola University New Orleans

     City of New Orleans, Estados Unidos

     
  2. [2] University of Minnesota

     University of Minnesota

     City of Minneapolis, Estados Unidos

     
  3. [3] Northwestern State University of Louisiana

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• Localización: Southern communication journal, ISSN 1041-794X, Vol. 73, nº 4, 2008, págs. 332-346
• Idioma: inglés
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• Resumen

  • Student activists have a long history of attempting to shape campus policy and programs, yet the ultimate power and decision making lies with campus administrators. Thus, in order to bring about positive changes student activists need to effectively influence administrators. Such a university hierarchy makes student activism a natural context for study in compliance gaining. This qualitative study linked cognitive processes of plans and planning to compliance-gaining message production. Results showed that strategy and tactic selection differed with negative strategies used only during bottom-up planning. Additionally, traditional approaches to studying planning were not always adequate to describe compliance-gaining communication. Thus we suggest a fourth approach: postconversational planning.