How corporate social responsibility perceptions affect employees’ positive behavior in the hospitality industry: moderating role of responsible leadership

• Said Id Bouichou ^[1] ; Lei Wang ^[1] ; Hafiz Muhammad Basit Feroz ^[2]
  1. [1] Donghua University

     Donghua University

     China

     
  2. [2] Knowledge Unit of Business Economics Accountancy and Commerce (KUBEAC), University of Management and Technology,, Punjab, Pakistan
• Localización: International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing, ISSN 1865-1984, Vol. 19, Nº. 2, 2022, págs. 413-446
• Idioma: inglés
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• Resumen

  • Corporate social responsibility (CSR) has become a very important topic of discussion for the last couple of decades and several types of research have been conducted on this topic. Many of the previous studies discuss the impact of CSR on organizational outcomes. But this study expanded the CSR concept by investigating the positive effect of employees' perceived CSR on their behavior through moderating effect of responsible leadership (RL). This study is based on a sample gathered from Moroccan hotels which include 422 employees and 109 department managers. For the analysis of our data, we used the structured equation modeling (SEM) technique. The findings of the study reveal that CSR positively affects employee commitment, employee engagement, and employee organizational citizenship behavior respectively. Moreover, the proposed relationships between CSR and employee commitment (EC), employee engagement (EE), and employee organizational citizenship behavior (EOCB) were found to be positively moderated by responsible leadership (RL). So, the findings suggest that under strong responsible leadership, employees are more committed, engaged and show better organizational citizenship behaviors (OCBs). At the end of this study, implications and recommendations for future research are given