Mission statements in universities: readability and performance

• Julián D. Cortés ^[2] ; Liliana Rivera ^[1] ; Katerina Bohle Carbonelld ^[3]
  1. [1] Universidad del Rosario

     Universidad del Rosario

     Colombia

     
  2. [2] Universidad del Rosario, Bogota, Fudan University, Shanghai, China
  3. [3] National University of Ireland, Ronin Institute, New Jersey

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• Localización: European Research on Management and Business Economics, ISSN 2444-8834, Vol. 28, Nº. 2, 2022, págs. 76-84
• Idioma: inglés
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• Resumen

  • The mission statement(s) (MS) is one of the most-used tools for planning and management. Universities worldwide have implemented MS in their knowledge planning and management processes since the 1980s.

    Research studies have extensively explored the content and readability of MS and its effect on performance in firms, but their effect on public or nonprofit institutions such as universities has not been scrutinized with the same intensity. This study used Gunning’s Fog Index score to determine the readability of a sample of worldwide universities’ MS and two rankings, i.e., Quacquarelli Symonds World University Ranking and SCI- mago Institutions Rankings, to determine their effect on performance. No significant readability differences were identified in regions, size, focus, research type, age band, or status. Logistic regression (cumulative link model) results showed that variables, such as universities’ age, focus, and size, have more-significant explan- atory power on performance than MS readability