Resumen de Sky is the limit – esports as entrepreneurial innovator for media management
Media companies are still struggling with the challenge of positioning themselves on the global and digitalmarket. They are often failing of be entrepreneurial and innovative at the same time. The concept of entrepreneurialinnovation is therefore fitting, however, this type of person is scarce. Currently, the field of eSports and competitivegaming is growing quickly and many (media) companies are snapping the big eSports companies. This buying bingeis especially in 2015 observable. The reason for that is not only, to buy-in into eSports, but to get this certain mixof entrepreneurial drive as well as innovational drive. In addition the field of eSports is also capable of bridginglocal markets with the global market. Those people within eSports are trained in balancing out an ambidextrousorganization. They are exploring new ideas but also exploiting new ideas, especially in the context of monetization.In a field where media companies are failing to make money with digital products, there is a whole industrysurrounding the digital product video games. In this paper, we show that eSports will give several implications formedia companies, how to be an entrepreneurial innovator, how to balance exploration and exploitation as well asmaking a global product fit for a local market and vice versa. The world of eSports is driven by the motto sky is thelimit and that would be beneficial for media management, too.
