The SWB covers individuals' emotional and cognitive assessments and the conceptualization of happiness, satisfaction with one's life, and quality of life. Thus, an exploratory and descriptive study based on a bibliography survey and textual analysis was developed, and it was possible to understand that (1) tourists were the focus of the studies analyzed, so the understanding of their behaviors is essential; (2) emotion is still a gap that can be fill in research on tourism and well-being from the standpoint of the neurosciences; (3) the experience construct is significant but subjective so that the neurosciences can contribute to the understanding of the tourist experience related to SWB; (4) technological advances in neuroimaging can contribute, but this depends on adequate financial and human resources.
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