Convergence in Media Education Curricula

• I. Koinig ^[1] ; M. Karmasin ^[2] ; S. Diehl ^[1]
  1. [1] Alpen-Adria-Universität Klagenfurt
  2. [2] Austrian Academy of Science
• Localización: Advances in Higher Education / coord. por Josep Domènech i de Soria, Jaime Lloret Mauri, María Cinta Vincent Vela, Elena de la Poza Plaza, Elena Zuriaga Agustí, 2016, ISBN 978-84-9048-496-8, págs. 279-298
• Idioma: inglés
• Enlaces
  • Texto Completo Libro
• Resumen

  • The paper sets out to investigate current university degree programs in selected European countries and in the United States with the intention of uncovering inasmuch they are suited to educate the workforce of the future. In an era of convergence, when the boundaries separating distinct industrial branches, professions, devices and skills are increasingly blurring or even vanishing (Jenkins, 2008), both workplace requirements and job profiles are changing dramatically and are transforming the ways people interact and communicate with one another. Academics as well as professionals have to bear these developments in mind. In form of an extensive content analysis, our study looks at the degree programs offered by universities in Europe and the United States on different educational levels (Bachelor, Master and PhD), scrutinizing to which extent these educational offerings have started to respond to current trends in the media (education) landscape. The paper is especially interested in whether universities are preparing their students to meet the requirements brought about by recent trends, such as altered business relations, new communication patterns, innovative working concepts and emerging leadership styles – all against the background of a globalized communication culture.