Ronald Reagan’s “To restore America”: political lifeline in the 1976 primary

• Mark LaVoie ^[1]
  1. [1] Pennsylvania College of Technology
• Localización: Southern communication journal, ISSN 1041-794X, Vol. 86, nº 4, 2021, págs. 362-374
• Idioma: inglés
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• Resumen

  • This paper examines Reagan’s 1976 speech, “To Restore America,” identifying the importance of his role as citizen, and his use of narrative, locus of the irreparable, and polarization in his bid to persuade voters to choose him as the Republican nominee for president. The speech helped save Reagan’s campaign, and perhaps, his political career, and it changed the terms of the primary campaign by putting Gerald Ford on the defensive and made Reagan into a kind of true representative of the Republican party.