Transmedia journalism: a research project

• Ana Serrano Tellería ^[1]
  1. [1] Universidad de Castilla-La Mancha

     Universidad de Castilla-La Mancha

     Ciudad Real, España

     
• Localización: Libro de comunicaciones del XIX Congreso de Periodismo Digital de Huesca / coord. por José Juan Verón Lassa, Fernando Sabés Turmo, 2019, págs. 4-20
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • As stated by prominent academic experts in the field (Maloney, 2011, 2014; Scolari, 2013;McAdams, 2016) transmedia narratives and storytelling for journalism is an emerging fieldwork in progress with enormous potential ahead.A first review of the state of the art requires, therefore, going back to its origins raised on theworld of fiction: the seven principles described by Jenkins (2009): Spreadability vs. drillability;continuity vs. multiplicity; immersion vs. extractability; worldbuilding; seriability; subjectivityand performance. These dichotomies reflect the different possible dimensions, grades, levels,rhythms and layers of the message through the several available media on and offline. Thus,while the message is spread, a world is being created by means of inter-related actions,affordances, animations, and performances (Serrano Tellería, 2015a & b) in Media Life:artefacts, activities and arrangements (Deuze, 2012).Therefore, the objective of this essay is to offer an approach proposal that may allow exploringthe characteristics and potentialities of transmedia logic and, specifically, of its narratives andstorytelling within journalism genres and new media interface design. Due to the incipientstate of the art and the relatively initiatives which we can find developed, the focus of themethodology proposed will be based on the process of content analyses and creation of aseries of transmedia journalism projects in an online platform that may cover the wholeprocess of analysing and development, adding the required feedback.Research questions will delve into core issues such as potential for story expansion, stimulatingcuriosity, exploration encouragement, diversification of points of view along with enhanceddissemination of information through different media forms and formats.Furthermore, other essential issues are keeping and heeding the audience’s newsconsumption; making understandable the impact of the story, not only by immersing thepublic but also by locating the story in the users’ world of lived experienced, a fact which couldengage the audience.Last but not least, reflecting the complexity of the real world and raising consciousness amongthe audience to intervene in solving a problem would be another key issue for the projectproposal at hands.