Resumen de An opportunity unexploited: a pilgrim's observations on the potential of Muslim pilgrimage (Hajj)
This chapter discusses why the Muslim pilgrimage to Makkah (Hajj) is a disturbingly underutilized or unexploited business opportunity for the Islamic tourism industry, and puts forward suggestions to improve the utilization of its potential. The chapter assesses the potential benefits of Hajj from the economic and sociocultural point of view and evaluates the problems faced by pilgrims during the Hajj period
