Opting out of social media: Online Communication Attitudes Mediate the relationship between personality factors and Facebook non-usee

• Autores: Nicholas Brody
• Localización: Southern communication journal, ISSN 1041-794X, Vol. 83, nº 2, 2018, págs. 75-88
• Idioma: inglés
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• Resumen

  • Social networking sites (SNSs) are becoming an increasingly normalized aspect of people’s daily social lives. Although questions relating to how individuals use SNSs such as Facebook for social purposes have been examined, less research has investigated why people may decide to abstain from SNS use. The present study extends existing work into technology non-use, personality, and online communication attitudes to better understand the predictors of Facebook abstention. A diverse sample was recruited to complete an online survey in which participants reported on their shyness, sociability, and sociotropy, as well as their attitudes towards online communication. Facebook non-users were less shy, but also less sociable and sociotropic than their Facebook using counterparts. In addition, attitudes towards online communication mediated the relationship between personality and Facebook non-use. Results and implications are framed using previous research into technology non-use.