Analysing the effect of membership and perceived trust on sport events electronic word-of-mouth (eWOM) intention

• Mei-Ying Lai ^[1] ; Fotiadis, Anestis K. ^[2] ; Abu-ElSamen, Amjad ^[2] ; Park Beede ^[2]
  1. [1] Tainan University of Technology

     Tainan University of Technology

     Taiwán

     
  2. [2] Zayed University

     Zayed University

     Emiratos Árabes Unidos

     
• Localización: Tourism recreation research, ISSN 0250-8281, Vol. 47, Nº. 1, 2022, págs. 92-104
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • The main scope of this paper examines the relationship among perceived trust, membership and electronic word-of-mouth (eWOM) intention. A structured questionnaire based on a nonprobability purposive sample resulted in 413 responses, from which a structural equation model was developed. The results demonstrate that perceived trust significantly influences membership among a virtual group, and membership subsequently affects eWOM. From a sample drawn among international participants of a sporting event in Taiwan, results demonstrate the positive relationship and importance of perceived trust in creating a sense of membership among athletes.