Resumen de Entrepreneurship and Innovation in Communities for Women Who Travel
Luana Moreira de Araújo, Cíntia Ribeiro Martins, André Riani Costa Perinotto
This study addresses innovation in the community of women who travel alone by analyzing a platform where women share lodging facilities. This platform, in addition to providing accommodation services, allows users to share experiences through collaborative tourism and contact between female travelers. This chapter focused on the applicability of this innovation to the accommodation market. For that, it is essential to understand the many reasons that lead women to rely on a unique tool for accommodation, understanding the relationship between market, platform, and users in the modern world. This study used primary sources, interviews with the platform's founder, and questionnaires administered to users to understand innovation from the perspective of a sensitive community that wants to travel safely and the strategic positioning of the platform within the market, in addition to identifying concepts that describe the relationship of users with the platform.
