This paper analyzes the process of cultural legitimization in Brazilian cinema as undertaken by conservative intellectuals and the State in the nineteen twenties, thirties and forties. In examining State intervention in the form of censorship and state-subsidized film production, we show how cinema was used as an instrument of propaganda during the government of President Getúlio Vargas (1930-1945). Finally, the paper includes a discussion of the cinematographic image of this charismatic abstract leader as constructed by the authorities in power.
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