The main purpose of this article is to study the psychological attitude of representatives of the professional sphere to the consumer in the field of education and students to the study of non-core disciplines. To achieve the goal, methods of observation, polling, free associations, content analysis, mathematical and statistical methods were used. The image is characterized by subjects by different criteria, sometimes contradictory. The attitude of students of technical faculties to management disciplines contains cognitive, affective and behavioral components. It was revealed that at the intrapersonal level it is based on the assessment of the value of knowledge application in future professional activities. When teaching, students divide disciplines into core and non-core ones. At the interpersonal level, learning outcomes and forecast of their achievement are important. The desire for interpersonal similarity is manifested. At the intragroup level, behavior is explained by: effect of “group thinking”, group defense mechanisms and identity and dynamics of collective experience in the learning process. At the intergroup level, the following prevails: assessment of the competencies of teachers, effectiveness of management of educational institution and exchange of views on the quality and value of training.
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