Reseña de "Cooperar para competir con éxito"

• Autores: Renata Kubus
• Localización: Mercados y Negocios: Revista de Investigación y y Análisis, ISSN 1665-7039, ISSN-e 2594-0163, Nº. 45, 2022, págs. 93-94
• Idioma: inglés

• Es reseña de:

  • Cooperar para competir con éxito

    Demetrio Sáez de Viteri Arranz, José Cabanelas Omil

    Pirámide, 1997. ISBN 84-368-1090-2

• Enlaces
  • Texto completo (pdf)
• Resumen

  • Cooperate to compete successfully is a short book in Spanish that provides a precise definition of cooperation between companies. The authors explain what cooperation entails and how companies can increase their competitiveness through cooperative ties. For the authors, cooperation is an intelligent response that aspires to increase competitiveness while facing changes.