Leapfrogging, Cannibalization, and Survival During Disruptive Technological Change: The Critical Role of Rate of Disengagement

• Autores: Deepa Chandrasekaran, Gerard J. Tellis, Gareth M James
• Localización: Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 86, Nº 1, 2022, págs. 149-166
• Idioma: inglés
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