Ihardule-arketipoen gonbaraketa diakronikoa kartel politiko sovietarrean

• Autores: Jose Inazio Basterretxea Polo
• Localización: Zer: Revista de estudios de comunicación = Komunikazio ikasketen aldizkaria, ISSN-e 1137-1102, Nº. 3, 1997
• Idioma: español
• Enlaces
  • Texto completo
• Resumen

  • This article is a summary of a wider research work in which the author makes a radiograph, from a written and iconic point of view, of the main opponents that used to appear in the political placards that Soviet Union brought out in the Revolution of October, the Second World War and the Perestroika. The reader will find in the article a partial comparison among the opponent archetypes of these three periods. The origin of this diachronic research work is the analysis of the main character in the political placards and its political-semantic environment. The article has three parts: 1) the author shows briefly the general design of the research work: workplaces, sample and the main methodological stages; 2) he explains on what diachronic research, applied to this article, consists; 3) he makes a comparison among supposed opponent archetypes; on the one hand, we can see how WE-friends and THEY-enemies have been characterized in the placards and, on the other, how this characterization has changed and developed as the time has passed.