The Role of Social Media Marketing in Ecotourism: Perspectives of Tourists Visiting Totally Protected Areas (TPAs) in Sarawak, Malaysia

Thong, Jun Zhou ^[1] ; Lo, May Chiun ^[3] ; Ramayah, T. ^[2] ; Mohamad, Abang Azlan ^[3]
1. [1] Universiti Malaysia Sarawak
  
  Universiti Malaysia Sarawak
  
  Malasia
2. [2] Universiti Sains Malaysia
  
  Universiti Sains Malaysia
  
  Malasia
3. [3] Faculty of Economics and Business, Univerisiti Malaysia Sarawak
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Localización: Estudios de economía aplicada, ISSN 1133-3197, ISSN-e 1697-5731, Vol. 40, Nº 1, 2022 (Ejemplar dedicado a: Sports Analytics within Sports Economics and Management)
Idioma: inglés
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Resumen
- Ecotourism or sustainable tourism, which is often advocated especially in natural areas for relaxation. The richness of natural areas in Malaysia has led ecotourism to become one of the fast-growing industries within the nation. A full understanding of ecotourism practices in planning, development and resource management is therefore needed to ensure sustainability without causing environmental degradation. The goal of this study is to discover the impacts of created resources (e.g.: tourism infrastructure and range of activities) and supporting resources (e.g.: destination accessibility and quality of tourism services) towards competitiveness of tourism destinations from both the perspective of domestic and international tourists along with the moderation of social media marketing.