Exploring the Awareness and Perception on Public Relations Practice in Vietnamese Small and Medium-Sized Enterprises by Triangluated Analysis
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Vu, Hieu Minh [1] ; Tran, Hieu Chi [1]
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[1] Văn Lang University
Văn Lang University
Vietnam
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- Localización: Estudios de economía aplicada, ISSN 1133-3197, ISSN-e 1697-5731, Vol. 40, Nº 1, 2022 (Ejemplar dedicado a: Sports Analytics within Sports Economics and Management)
- Idioma: inglés
- Texto completo no disponible (Saber más ...)
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Resumen
As one of the emerging economies, Vietnam rapidly adapts to the digital transformation trend in the era of 4.0 Industrial Evolution and Public Relations (abbreviated as PR) practice is acknowledged to contribute greatly to the businesses’ performance and development. This study is to explore the awareness and perception of PR and its practice in Vietnamese Small and Medium-Sized Enterprises (abbreviated as SMEs) in Ho Chi Minh City, Vietnam. Authors employ both quantitative and qualitative approaches with secondary and primary data to explore subjects and gain insightful information. The secondary data is collected from various sources of references relating to PR theory, PR practices, governmental reports, etc. via tools of document reviews and analysis, interviews, expert consultations, direct observation, and the primary data is from the survey with business owners, managers, and officers in 385 SMEs. The results indicate the PR outlook in the Ho Chi Minh city context and contribute to the existing literature to both theoretical and managerial approaches for better awareness of PR practice in the research industry setting. More that, the study is used as an example of a pedagogical issue.
