Resumen de Development, validation, and use of a diagnosis model for SMES in Bogotá

Osmar Yesid Alba, Gino H. Arévalo, Luis Fernando Ortegón Pérez

• This writing describes the results of two phases of a project carried out in cooperation between a public entity for job training and a higher education institution; The main findings in the understanding of the state of the art of the Colombian SME are presented, from which a diagnostic instrument is developed for small and medium-sized companies in Bogotá, a pilot test is carried out to measure the effectiveness of the diagnostic instrument , is validated and corrected based on the recommendations of consulting experts in the functional areas to be diagnosed. Finally, the findings on the understanding of SMEs in Bogotá are presented, and it is established under a statistical model, the importance of market knowledge to guarantee the profitability, sustainability and scaling of 30 SMEs in the city.