This paper presents the concept of “3D3C Identity” as a linchpin to harnessing the value of virtual worlds. It is assumed that virtual worlds as a new communication medium – in due course – is destined to influence our lives as much as the internet, and even more. As a background, virtual worlds are defined as the integration of four factors: a 3D world, Community, Creation and Commerce (AKA 3D3C). 3D3C Identity is defined as the unifying concept encompassing terms like privacy, authentication, trust, rights, tracking, security, and other associated terms. Specific challenges related to 3D3C Identity are presented:
Security of Audience, Anonymity, Virtual Goods, Scams and the enterprise take. The conclusion section lists in brief some of the criticism to the thrust of 3D3C Identity and general ramification for theory, practice, and infrastructure.
© 2001-2025 Fundación Dialnet · Todos los derechos reservados