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Resumen de A phenomenographic study about the future of the electronic commerce in the Second Life

Martine Bernardo, Carlos Rabadão, Leonel Morgado, Ramiro Manuel Ramos Moreira Gonçalves

  • This work approaches the current status of electronic commerce in the Second Life ® virtual world and the problem of lack of clear knowledge about the future evolution58 of this medium for the development of electronic commerce.

    It presents a phenomenographic research effort that contributed for the clarification of the potential and possible directions, based on a series of interviews to residents with a thorough knowledge of this virtual world.

    The process of data collection, the testing procedures and the reached results are described.

    To conclude, a reflection is presented on the potential contributions of this research for the understanding of electronic commerce phenomenon in the Second Life and one short generalization to other virtual platforms.


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